NATIONALMUSEUM STORIES (THE NATIONAL GALLERY OF SWEDEN)
We saw the biggest threshold why younger people didn't visit art museums is because it's hard to understand the art when there's no story behind it at your own engagement level. Our goal was to give every visitor access to the stories behind the art through deep and passionate storytelling, both off and on-site. Together with 5 other students from Hyper Island, we created Nationalmuseum Stories - an episodical audio format revolving around art, culture and history. The basic concept includes 5 episodes created and read by passionate storytellers such as that overly enthusiastic art teacher you might have had in high school (I hope you did).