Clickheretosavetheworld is a website that can only display content by having a user interacting with it by clicking him or herself forward through each step. Behind the computer is a person who has worked in the help-organizations business, who has gotten tired people’s mentalities and therefor become bitter. When entering the website, there will only be a text stating: ”Click here to save the world”. After clicking on it, it says ”Saved.” Is it really that simple to save the world?
Me & Paul Botwid came up with Clickheretosavetheworld after discussing the problems we saw about the way charity campaigns are usually presented. We've become so numb to these messages that we barely notice them anymore. *We were aware of the thin line having a sarcastic and humorous approach when discussing such a heavy topic. That's why we wanted to focus more on the user rather than the issue itself straight away.
In the end we created something that we ourselves would take to heart.
"Yesterday a friend of mine sent me a URL, this is going to sound like a plug but I promise you it is not. It was a link to the website: clickheretosavetheworld.com and I can easily say that it was the best website experience I had had in a long time. Why? Try it for yourselves and you will see that the website rapidly catches your attention through an authentic and interactive approach. Within 3 seconds of being on the site I was already smiling. Without spoiling too much for you, the site made me laugh, it is relevant, it is responsive, intelligent and it makes you feel all kinds of different emotions in such a short space of time. I loved it, so what did I do? I immediately shared it with some other friends who I thought would appreciate it. This is part of what experience marketing is about. It is about you feeling something when you interact with the company in question. Visual connections with adverts no longer have the effect on us they used to. Emotional connections is an entirely different ball game, and this is where marketing teams need to focus "
- George Steele